Video production: going forward by going virtual.
Video production is challenging these days. But with the right resources, creating outstanding video is still well within reach—resources like Jef Loeb. When disruptive auto seller Shift.com decided to make its first foray into TV advertising right in the middle of the pandemic, they turned to Jef, a triple-threat director, advertising creative director and senior writer. His approach: find a powerful and eye-catching way to connect what’s unique about Shift with the current consumer mindset. His :30 spot, which breaks this week, was written, produced, and directed 100% virtually.