Strong corporate culture is an established “must-have” for working millennials. That means it’s a must for hiring managers and CEOs as well. And recently, Photographer Brian Smale has been helping Microsoft with exactly that.
Corporate Culture, after all, is much more than free lunch and bike racks. As a recent Huffington Post article points out, modern work is built around human creativity and capability. There’s not as much of a divide between who you are and what you do as there was in a machine-based economy. Millennials, especially, want to be recognized and valued for who they really are.
“Brian’s magic is, he knows how to get each of his subjects to come to life,” says Steve Clayton, Chief Storyteller at Microsoft. “Sometime through patience, sometimes by having them do a handstand. Or blowing bubbles. Or becoming Ziggy Stardust. And yup, morale is up.” Adds Juarez, “This was definitely one of the best investments we made in FY 15.”
©2022 Freda Scott Creative. All rights reserved.