Richard Jung pours some love for Kikkoman


Kikkoman USA and their agency, Ketchum, wanted to showcase both beautiful food and a diverse mix of people in their new spots for Soy Sauce and Teriyaki. That’s why they chose London-based Richard Jung to direct. Richard has developed a stunning food aesthetic over years of still photography and motion work, and his calm, gentle on-set presence gets wonderfully spontaneous performances from the talent. The soy sauce ad revives Kikkoman’s very first TV commercial from 1956, bringing it to life in a warm, contemporary way, while the teriyaki ad brings a message of optimism and unity to the American table. Thanks to Richard’s skillful planning, meticulous storyboarding, and casting savvy, he was able to shoot two spots using a single location and a cast of 17 to create a variety of scenarios that add up to a beautiful, heartwarming, and mouthwatering slice of American life. Kikkoman couldn’t be more thrilled, and these ads have already helped the US division win the company’s highest global award for marketing.



richard jung photography 2021 10 19 01

richard jung photography 2021 10 19 02

richard jung