Indoor, outdoor, stills, motion, kids and dogs – photographer Will Strawser saw it all on his latest shoot for Canon USA. “This was a very ambitious, high volume shoot with a small crew and big expectations,” said Will. “When you’re shooting for a camera company, the images have to be perfect.”

[one_half]A man holding a camera looks up at the trees with light streaming in, by photographer Will Strawser[/one_half][one_half_last]A man with a camera in front of a lake for Canon, by Photographer Will Strawser[/one_half_last]

With the aim of getting novice users excited about their new Rebel T7, Canon requested both still and motion assets for use in social media. “We’d basically shoot stills for half an hour, then I’d switch into my DP/Director hat and we’d shoot motion for half an hour for each set up,” Will explains.

Shooting in and around Prospect Park in Brooklyn, Will and his crew had to move fast to keep their young cast on point through multiple shoots of the same scene. “Kids are… kids,” laughs Will. “We laughed, we cried, we took lots of snack breaks. They get bored, but they did great.”

[one_half]A family gathers casually on the floor of their living room for Canon, by photographer Will Strawser[/one_half][one_half_last]A family enjoys cookies together in the kitchen, for Canon by photographer Will Strawser[/one_half_last]

Shooting a travel scenario without actually travelling was the other big challenge faced by Will and team. “Canon really wanted to shoot everything in New York,” he says, “so we scoured Prospect Park for areas and angles that could give us a remote, deep nature feel.”

[one_half]A man with camera looks across a lake at changing Fall leaves, by photographer Will Strawser[/one_half][one_half_last]A man in the sunlit woods holds the camera up to take a photo, by photographer Will Strawser[/one_half_last]

Back from the faux-wilderness, Will is already prepping his next job: food and lifestyle videos for Wegman’s holiday season campaigns. You can see more of Will’s wide portfolio of still and motion photography here.