What develops when a world-class photographer marries the client’s business objectives with a personal mission to move the conversation? People are presented in an authentic way that still speaks the market language.
“Overall I’m trying to add images to the conversation to push along a progressive vision,” Steve reflects, “Whether they are Female, LBGTQ, AFAM, disabled, amputees…any group that has been faced with the challenge of being treated as ‘normal’.”
Clients such as Vanguard, Comcast, Foxwoods and Hartford seek Steve out to create authentic moments with real people. Images that resonate emotionally. Images that celebrate individuals based on their talents, not their bodies or gender.
“I am a big proponent of breaking down barriers and celebrating differences in people. When Foxwoods wanted to market in a new way, I was thrilled to be a part of it,” explains Steve. “They insisted on real couples, but we didn’t try to be overt or stereotypical. It was a regular casino shoot capturing people enjoying each other’s company.”
For The Hartford, Steve worked with Oksana Masters, a Russian adoptee who now competes in the Summer and Winter Paralympic Games, where she medaled in both. Her sports include cross-country skiing, nordic biathlon and rowing, but her real strengths may be her sense of purpose and determination.
What can an Army EOD Specialist who has lost his sight to a bomb detonation help us see? According to Steve, “Possibilities.” A year after the explosion, Brad Synder won gold swimming in the Paralympics. “To me, ordinary people overcoming extraordinary challenges – whether physical or societal – offer my clients a unique perspective, empathy, and a sense of universal connection.”
If you’re looking to increase mind share as well as market share, you can see more of Photographer Steve Belkowitz’s work here. Inspiration comes standard.