The writer/director factor


How can brands stay visible and relevant with the production challenges we’re all facing right now? Writer/director Jef Loeb has found creative ways to give a fresh spin to material shot before the pandemic. “Imagine That” is an award-winning campaign designed to change how people think about energy products. The latest spots, written and directed by Jef, invite viewers to imagine everything from a frisbee game in space to an undersea school bus. He also wrote and directed a video for First Databank based on the idea of “future memories” of diseases cured and medical problems solved. Watch these videos and you’ll see how Jef’s work combines deep knowledge of the industries he’s worked in with a genius for telling stories that help brands connect with people on a human level. That’s the magic that happens when a great director is also a great writer.