Having worked on everything from instructional icons to global brand marks, Filip is adamant that communication has to come first. In fact, after training and working in design for many years, he earned his MBA in order to help him understand his client’s communication needs even better.
“For me, design is a puzzle to solve,” says Filip. “Every line and every color should be working toward a common goal.” He’s brought this combination of creativity and marketing discipline to clients including Budweiser, Safeway, Nestlé and FedEx.
But when it comes to illustrating women, Filip has a secret advantage. “I grew up with my grandmother and have my own daughter,” he laughs. “They inspire me. I want every woman I conjure up to be special in some way.”
