Known for her vivid, whimsical style, Cindy Salans Rosenheim has one goal every time she begins a project. “I want my work to feel alive,” she says. “Even when I decide it’s finished, it should still feel vital and dynamic.”
That sense of movement shows up consistently in Cindy’s work, from text book and advertising illustrations to larger-than-life chalkboard installations, which, fittingly, she often creates live, in front of an audience.
“It can be hard for artists to loosen up while coming up with ideas,” she says, “but I think it’s equally important to stay loose at the end. I want things to feel finished, but to stay as natural and free as possible. It feels better, and it looks better.”
Cindy got her start just out of college, when a local interior designer liked her style (and price) and hired her for some wall murals in a Houston hotel. With no training or experience, Cindy pulled it off, and built a portfolio from the project that landed her a job at Hallmark Cards.
There, Cindy got a crash course in commercial art and the chance to refine her visual point of view. After a few years she struck out on her own, building a robust illustration practice that’s taken her from local farmers’ markets to the front windows of Ferragamo, illustrating everything from art books to birthday cakes.
Now Cindy works with top tier clients like Time-Life, American Girl, Random House Publishing, Hermès, Hasbro and California Magazine. “From the beginning of my commercial career I learned how to bring my own vision, but be able to take direction and collaborate,” she says. “I still think that’s really important to this day.”
Away from her pens and paper, Cindy is also a successful commercial actor. Still, she occasionally finds time to run off to Italy to recharge, get inspired, and eat as much pasta as she possibly can.
You can see more of Cindy’s vibrant advertising and editorial portfolio here.