SF-based director/creative director/writer Jef Loeb has a smart take on how we can all make the most of the tough economic times ahead. Here’s his advice:
To which I would add, Step three: Talk to Jef about ways to do the long-range brand building that will serve your company as well navigating changes in everything from capital markets to the future of work. If you want to see what Jef can bring to the mix, here’s a just-released piece he wrote and directed for a major Bay Area construction firm.
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