How Eli Meir Kaplan captured a fresh bank of images for Capital One.


What’s in Capital One’s wallet? Well, thanks to Eli Meir Kaplan, it’s a brand-new bank of more than 300 beautiful images to be used for the company’s integrated marketing campaigns. Shooting over five days at eight locations—including a grocery store, a homewares shop, a bus, a hardware store, a gas station, and two houses, as well as Capital One headquarters—Eli and the creative team styled meticulously detailed sets, propping and wardrobe to bring each “character” and story to life. It was a big gig, but Eli delivered—on time, on budget and most importantly, on brand.