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Christina Schmidhofer’s fresh take on Thanksgiving


San Francisco based photographer Christina Schmidhofer has been a mainstay of Williams Sonoma and its related brands for about 20 years. Why? She totally gets their look, their products, their style and their consumer target. Over the last decade, Christina has branched out to motion work. So when WS asked her to do a series of inspirational holiday cooking videos for web and social media, she dove right in, producing shoots with full Covid precautions and a small crew that delivered big results. This week, I’m feeling thankful to be working with Christina and such an inspiring family of creative artists. And by the way, if you haven’t planned your Thanksgiving menu yet, Christina tells me the turkey roulade is a game-changer.



christina schmidhofer