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A hand-crafted harvest story from Bryan Coppede

Hello,

As harvest season approaches, I know many of you and your clients are thinking about capturing the fleeting beauty of this magical time of year, so I wanted to share these richly evocative images from Bryan Coppede. Bryan loves to tell stories of artisanal agriculture producers, like Young Inglewood Vineyards in the Napa Valley. I hope you’ll click through and check out the full collection of images and the video, which reveal the soul of this remarkable place and the spirit of the people who have made it their life’s work. From harvest and crush through production, making great wines at a small, family-run winery is a hands-on, hand-crafted labor of love. Which is just how Bryan feels about his work as a still and motion storyteller.

Fondly,

Freda

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Bryan Coppede

 

 

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Dorothea Taylor, triple-threat designustrator

Hello,

Dorothea Taylor has been busy this year doing “designustration”—her signature blend of illustration, typographic styling and design. Because she conceives and creates the images (which often includes beautifully rendered people, characters and scenes), the hand-styled type, and the layout, the result is a total package that works together in a perfectly balanced way. Her recent poster for Capturing the Spirit of Oakland, one of Atlanta’s most popular annual events, is a perfect example of this “triple threat” approach. When I met Dorothea last spring, she told me she wanted to create more books for black and brown kids and parents that mirror their reality in positive, uplifting stories. She just finished two of them! She did the illustrations and cover designs for Daddy Let’s Play! and Pancake Dad! (which, she told me with a smile, “was number one in its category on Amazon…for a day!”)

Fondly,

Freda

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Dorothea Taylor

 

 

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How Michal Venera creates style on a shoestring

Hello,

Northern California–based Michal Venera specializes in lifestyle, product and people photography, and over the years, he’s shot enough shoes to run a double marathon, for high-style clients like Samuel Hubbard and Hoka. Many of these images were created in his stunning West Marin studio, La Colina Roja Ranch. But Michal and his clients also love the energy and romance that location work can bring to a product. So, he often takes a kind of scrappy, yet ultra-luxe “guerilla” approach. Recently he loaded some models and some shoes in a van and drove from Petaluma to Sausalito (where a friend’s boat was waiting in the harbor), stopping to shoot along the way wherever the scenery fit the shoes. And he figured out long ago that shoes are a photo subject that travels well. So wherever he goes, he packs up some size 8 1/2 samples and then recruits locals to serve as models on location—from a Parisian café to the Italian Riviera. It’s a total Cinderella story: If the shoe fits, Michal gets his shot, and the model gets to keep the shoes!

Fondly,

Freda

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MICHAL VENERA

 

 

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A coffee break, courtesy of Nader Khouri

Hello,

San Francisco–based Nader Khouri is a double-threat: a master of both food and lifestyle photography. That’s why Peet’s Coffee recently engaged him for a two-day shoot that involved a combination of location and studio work, featuring models as well as mouthwatering beverage shots. Nader loved having the chance to show his range and quickly produced an extensive library of fresh, summery images and gifs of food and people that Peet’s is already using all over their website and in emails, social media and in-store posters. I don’t know about you, but looking at these pictures, I’m feeling a serious craving for a Mocha Frappé right now.

Fondly,

Freda

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Nader Khouri

 

 

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Celebrating Pride Month

Hello,

As we celebrate Pride Month here at Freda Scott Creative, I’m proud to share these beautiful images from some of our artists. Love wins!

Fondly,

Freda

Nader Khouri

NADER KHOURI

Eli Meir Kaplan

Eli Meir Kaplan

Filip Yip & Co

Filip Yip & Co

Jay Fram

Jay Fram

Bryan Coppede

Bryan Coppede

Steve Belkowitz

Steve Belkowitz

 

 

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Making memories with Martine Séverin

Hello,

Chicago and LA-based lifestyle, advertising and editorial photographer Martine Séverin has a superpower: creating moments of quiet connection that feel authentic and spontaneous. Her work often has a sense of memories in the making—intimate moments of quiet connection that are the stuff our best memories are often made of. As she puts it, “That day you were sipping your favorite tea, and your grandson looked up from his homework and started an impromptu dance party in the kitchen. Or the day your daughter made the pancakes instead of you, and magically, everyone got along. It’s memories like these we return to again and again.” And it’s that feeling of human connection that always makes Martine’s images so memorable.

Fondly,

Freda

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martine Séverin

 

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Blake Jorgenson, master of car-eography

Hello,

I’ve always been in awe of photographers who can shoot cars and make them look beautiful in challenging natural settings. Vancouver-based action and outdoor photographer Blake Jorgenson is a master of the art. Last summer, and again this spring, he was asked to shoot the stills for Honda’s renowned “Rugged” campaign in the wilds of Colorado and Utah. The job involves creating totally crisp, clean ad-worthy images that have the thrill of spontaneous action shots. And in this case, the added challenge was getting those shots while a full video crew was shooting broadcast ads. It takes a rare combination of meticulous planning, choreography, vision, speed, and precision to get images like these in the small windows of time between video takes. In other words, it takes Blake Jorgenson.

Fondly,

Freda

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BLAKE JORGENSON

 

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Behind the scenes with Jay Fram

Hello,

One of the things I enjoy about my job is getting to visit sets and locations. I never get tired of peeking behind the scenes to see how the creative sausage is made. That’s why I love this “making of” video that documents how photographer Jay Fram created some incredible imagery to promote an audio technology that’s so clear it feels like people are in the same room, even when they’re half a world apart. Jay brought that idea to life visually by building three high-finish conference room sets that could be seamlessly spliced together in split-screen images. I think you’ll enjoy this 2-minute video that gives you a sense of how Jay thinks and sees—and how he handles the challenges of a big-production shoot with skill, artistic confidence, and a lighthearted sense of fun.

Fondly,

Freda

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Jay Fram

 

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Jef Loeb and the art of telling the truth

Hello,

It’s not often that a public service announcement gives me a lump in the throat. Here’s one that did. Recently, PG&E asked Jef Loeb to concept, write and direct a series of short videos featuring employees sharing their pandemic stories and their feelings about vaccination. The job had its challenges, both technical and human. Jef did the entire shoot remotely, using Zoom, FaceTime and messages relayed through an onsite line producer to direct the talent, the two cameras, and the crew. I admire how he managed to create a moving, yet unsentimental mini-doc in just under two minutes. He did it by using every part of the set, every camera angle and every shot to create a feeling of “being there.” And he did it by bringing the sensitivity of a seasoned director, who sees into souls with empathy and knows how to get people to speak their truths in ways that are both honest and perfectly suited for storytelling on film. I hope you’re staying safe and healthy, and I hope this video gives you a little lump-in-the-throat moment, too.

Fondly,

Freda

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Jef Loeb

 

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A spring bouquet from Christina Schmidhofer

Hello,

From Bay Area-based still and motion photographer Christina Schmidhofer, here’s a burst of springtime hope and beauty. Flowers are huge for Christina. She loves their perfect imperfection, their impossibly delicious colors and their natural sense of style. Flowers always seem to find their way into her interior styling, home decor, and lifestyle work—and her life. She spends a great deal of time curating, cultivating and caring for them in her own garden. In fact, she didn’t just shoot this lovely bouquet. She grew everything in it. Happy spring, everyone. It’s time to smell the peonies.

Fondly,

Freda

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CHRISTINA SCHMIDHOFER