Categories
article blog

Introducing Raymond Patrick and “Everything Can Wait”

Hello,

I’m happy to introduce our newest artist, New York-based, internationally intrepid photographer and cinematographer Raymond Patrick. Recently, Raymond teamed up with the renowned director Aravind Ragupathi to make a COVID-inspired short film, Everything Can Wait. Raymond spent six days capturing video and stills all over New York. The entire film was conceived, produced, captured, edited and published remotely and responsibly. Grab a hankie and have a look. And as you do, know that Raymond has a treasure trove of timely still images from this shoot that are available as stock.

Fondly,

Freda

Raymond Patrick

 

 

 

Categories
article

Making it work by working a little magic

Hello,

I’m inspired by how our artists are constantly finding creative ways to make great work despite the challenges of the times. These before-and-after shots show how Andrew Maguire, working with retoucher Redtooth Imagery, is using CGI to marry existing images with high-dynamic-range imaging “domes.” It’s a pretty cool magic trick: making an SUV appear anywhere, complete with photo-realistic reflections, textures and lighting—and no location shoot required. If this kind of magic could enhance your work right now, ask me about Andrew’s existing high-resolution plates and his ability to capture custom plates right in his own backyard.

Fondly,

Freda

ANDREW MAGUIRE

 

 

 

Categories
article blog

Un-stock options

Hello,

If shooting new photography isn’t in the cards for you right now, many of our artists have some very special stock images we’d love to share with you. What’s great about this work is that it’s stock that doesn’t look like stock—images you haven’t seen a million times, images that look purpose-built and fresh. Whether you’re looking for food, lifestyle, landscape or “concept” shots, we’ve got all kinds of great un-stock options we think you’ll love.

Fondly,

Freda

christina schmidhofer

brian smale

 

 

 

Categories
article blog

Video production: going forward by going virtual.

Hello,

Video production is challenging these days. But with the right resources, creating outstanding video is still well within reach—resources like Jef Loeb and Richard Jung.

Jef loeb

When disruptive auto seller Shift.com decided to make its first foray into TV advertising right in the middle of the pandemic, they turned to Jef, a triple-threat director, advertising creative director and senior writer. His approach: find a powerful and eye-catching way to connect what’s unique about Shift with the current consumer mindset. His :30 spot, which breaks this week, was written, produced, and directed 100% virtually.

Richard Jung

In recent weeks, director and filmmaker Richard Jung has made a series of films called “Meet the Maker” that profiles some of the textile artists that work with London-based Loop Knitting. By virtually directing the artists’ footage and intercutting it with still photography and motion graphics, Richard is creating charming short films that have the power to build community and keep people’s spirits up.

And that’s just the beginning. I’d love to chat with you about how our artists can make this kind of work happen for you, wherever you are, wherever they are, whatever you need.

Fondly,

Freda

 

 

 

Categories
article blog

Working through this, virtually

Hello friends,

My artists and I are committed to finding creative ways to help you stay productive and meet deadlines in this changing business reality.  Many of our photographers are fully equipped for 100%-virtual tabletop shooting, using technology to allow clients to “attend” and give input in real time. And then there’s illustration, a profession that’s been sheltering in place since time began. 

As always, please reach out if you have other needs, and meanwhile, I hope you’re staying well and working through this.

Fondly,

Freda

 

richard jung photography

RICHARD JUNG

 

will strawser photography

WILL STRAWSER

 

 

cindy salans rosenheim illustration

CINDY SALANS ROSENHEIM

 

 

 

 

Categories
article

A virtual hug

Dear friends,

These are unprecedented times for our industry‭. ‬As we all work remotely and shelter in place‭, ‬please know that my artists and I are committed to coming up with creative solutions to keep your‭ ‬workstream flowing in safe and productive ways during these constantly changing times‭.‬

Meanwhile‭, ‬let’s all stay safe‭, ‬and healthy‭, ‬and most of all‭, ‬let’s stay connected‭.‬

Fondly,

Freda

 

 

 

Categories
article blog

Ready for a little face time?

Hello,

Today‭, ‬I’m sharing some of my artists’‭ ‬brilliant portrait work‭. ‬As we all know‭, ‬faces are among the most powerful ways to connect and generate a response‭. ‬I hope these fresh faces inspire you in your work‭. ‬Meanwhile‭, ‬I’m always up for a little face time‭. ‬Let’s be in touch‭.‬

Fondly,

Freda

Ashley Thompson & Ana Homonnay

 

Nader Khouri

 

Will Strawser

 

Matt Weems

 

 

 

 

Categories
article blog

The work in action

I love seeing where our artists work ends up, and today I’m proud to share with you some stunning website work, packaging, ads, environmental graphics and videos from five of our talented artists. I hope you enjoy seeing how their work is working hard to make great brands even better.

Fondly,
Freda

Michal Venera
Gallo Wines

Filip Yip & Co.
Hidden Valley Ranch, Luna Elixir, and California Olive Ranch

Andrew Maguire
UC Health

Cindy Salans Rosenheim
Metro, Bon Temps, Crocodile Bar, Ferry Building Bikes, Private Wedding

Jef Loeb
Chevron, Recology SF, Open Doors San Mateo

 

 

 

Categories
article blog

Hello

Thanks for taking our email survey. You asked to see multiple artists with lots of great images and minimal text. We hear you, and we’re excited to debut our new “look book” format. Today, we’re featuring all of our artists, sharing their takes on my favorite color. Happy Valentine’s Day!

Love,
Freda

 

 

 

Categories
article blog

“Say Cheese” with Photographer
Christina Schmidhofer


How would you describe this project in one word? “Creamy,” smiles Christina. “I grew up in Austria where the hills are dotted with dairy farms, vending machines offer cups of milk, and there’s a famous street lined with creameries near my hometown.”

Turns out, there’s a little bit of Austria in Northern California. Christina started with great animal portraits shot in Marin and Sonoma Counties and paired them with delicious fall dishes that had dairy as a central ingredient.

Julie Smith, the food stylist, started with a roulade to rival my most vivid childhood memories,” reminisces Christina. “Then, she fed our creativity and appetites with warm bread smothered in Panna Cotta garnished with pomegranates and ripe figs.”

Jody Kennedy, the photo stylist, had a blast pairing the “talent” with appropriate props. And Christina’s associate, Jeff Johnson, played a large part in bringing this dairy tale to life. The entire crew enjoyed seamless energy on the set that shows itself in the final compositions.

Foods that grow together go together. The complete simplicity of a locally made cheese only needs a slice of locally baked bread as a companion to make a soulful meal. It seems the same goes for artists. Christina was able to create a true collaboration with the entire crew.

“The hand model put on another crew member’s sweater for warmth,” recalls Christina, “and that inspired Julie to create a warm breakfast of oatmeal, wheat berries, wilted Swiss chard and a slice of Cypress Grove Humbolt Fog which melted to make a creamy sauce.”

If you want your next project to float to the top, have a look at the rest of Photographer Christina Schmidhofer’s work here. It’s just as creamy.