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Of grads and gratitude

Hello,

When San Francisco-based Ashley Thompson & Ana Homonnay, who specialize in photographing children and teens were asked by a local high school to help commemorate the grads of 2020, they wanted to bring a bit of much needed closure—and a whole lot of joy. For four days, they scheduled 15-minute appointments with every grad, and, using safely distanced practices, shot a series of portraits of each student—with their families, holding their diplomas, wearing their caps and gowns, and just being themselves. They photographed more than 100 teens. The photos were used in the school’s online graduation ceremony. But Ashley & Anna knew right from the start that the shoot itself was as close to a real-live graduation as these students were going to get. So as each kid came on stage with their diploma, they led the family and the handful of teachers in the audience in a rousing cheer. Some kids laughed. Some cried. And one after another, they relaxed and let their personalities shine through. In the end, what started out as a photoshoot turned into something much more profound. It was a rite of passage—a commencement this class of 2020 and their families will never forget.

Fondly,

Freda

ASHLEY THOMPSON & ANA HOMONNAY

 

 

 

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Shane Johnson, superillustrator

Hello,

Shane Johnson spent his childhood poring over comic books. Now he’s living the dream as an illustrator, specializing in character design and licensed character work for multimedia, advertising, marketing and publishing clients. He also teaches illustration at Central Washington University, and this artwork is from a tutorial he created on isometric perspective (often used for infographics and retro-style games), which teaches students how to go from hand-drawn sketches to plugging characters and scenic elements into an isometric grid. Need character development and illustration? SuperShane to the rescue!

Fondly,

Freda

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Necessity is a mother

Hello,

Over the last few months, writer/director Jef Loeb has been digging deep into his playbook to provide agencies and brands with creative “please, not another Zoom commercial” storytelling options. One of the solutions he’s working with is a live-action camera package that allows for socially safe setup by one or two crew with everyone else—director, technical staff, agency and client—working remotely. It’s an ingenious answer to the question: “how do you shoot when you wouldn’t touch a production with a 6-foot pole?” Here’s how that setup looks, and below is some of Jef’s social-distance-approved work.

Fondly,

Freda

 

 

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Behind the scenes with Nader Khouri

Hello,

It takes a village to make a cookbook. That’s the takeaway of a wonderful story, “Cookbooks: A Behind The Scenes Look at the People Who Make Them” in the Bay Area News Group (San Jose Mercury News, East Bay Times, Marin Independent Journal). And look who’s prominently featured in the lead image: our own Nader Khouri. Enjoy the story, and check out this gallery of sumptuous, summery food shots by Nader.

Fondly,

Freda


 

 

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This fun flower challenge might just throw a bouquet your way

Hello,

Spring is here, and I hope it’s bringing you fresh air, light, and a bit of much-needed color. In that spirit, here’s a little game that might just bring some real May flowers your way. Identify the flowers in each numbered image.

Good luck,

Freda

 

 

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Mask and you shall receive

Hello,

This week, our artists are reflecting on the strange new face of portraiture. If you’re looking for images that capture our masked world, most of these are available as stock, and there’s lots more where they came from. That’s the thing about great photographers and illustrators. They can make whatever you need, whenever you need it. Just mask.

Fondly,

Freda

raymond patrick

 

CINDY SALANS ROSENHEIM

 

michal venera

 

carolyn vibbert

 

ASHLEY THOMPSON & ANA HOMONNAY

 

 

 

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Introducing Raymond Patrick and “Everything Can Wait”

Hello,

I’m happy to introduce our newest artist, New York-based, internationally intrepid photographer and cinematographer Raymond Patrick. Recently, Raymond teamed up with the renowned director Aravind Ragupathi to make a COVID-inspired short film, Everything Can Wait. Raymond spent six days capturing video and stills all over New York. The entire film was conceived, produced, captured, edited and published remotely and responsibly. Grab a hankie and have a look. And as you do, know that Raymond has a treasure trove of timely still images from this shoot that are available as stock.

Fondly,

Freda

Raymond Patrick

 

 

 

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Making it work by working a little magic

Hello,

I’m inspired by how our artists are constantly finding creative ways to make great work despite the challenges of the times. These before-and-after shots show how Andrew Maguire, working with retoucher Redtooth Imagery, is using CGI to marry existing images with high-dynamic-range imaging “domes.” It’s a pretty cool magic trick: making an SUV appear anywhere, complete with photo-realistic reflections, textures and lighting—and no location shoot required. If this kind of magic could enhance your work right now, ask me about Andrew’s existing high-resolution plates and his ability to capture custom plates right in his own backyard.

Fondly,

Freda

ANDREW MAGUIRE

 

 

 

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Un-stock options

Hello,

If shooting new photography isn’t in the cards for you right now, many of our artists have some very special stock images we’d love to share with you. What’s great about this work is that it’s stock that doesn’t look like stock—images you haven’t seen a million times, images that look purpose-built and fresh. Whether you’re looking for food, lifestyle, landscape or “concept” shots, we’ve got all kinds of great un-stock options we think you’ll love.

Fondly,

Freda

christina schmidhofer

brian smale

 

 

 

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Video production: going forward by going virtual.

Hello,

Video production is challenging these days. But with the right resources, creating outstanding video is still well within reach—resources like Jef Loeb and Richard Jung.

Jef loeb

When disruptive auto seller Shift.com decided to make its first foray into TV advertising right in the middle of the pandemic, they turned to Jef, a triple-threat director, advertising creative director and senior writer. His approach: find a powerful and eye-catching way to connect what’s unique about Shift with the current consumer mindset. His :30 spot, which breaks this week, was written, produced, and directed 100% virtually.

Richard Jung

In recent weeks, director and filmmaker Richard Jung has made a series of films called “Meet the Maker” that profiles some of the textile artists that work with London-based Loop Knitting. By virtually directing the artists’ footage and intercutting it with still photography and motion graphics, Richard is creating charming short films that have the power to build community and keep people’s spirits up.

And that’s just the beginning. I’d love to chat with you about how our artists can make this kind of work happen for you, wherever you are, wherever they are, whatever you need.

Fondly,

Freda