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Fast food energy, slow food style

Hello,

How do you give feta cheese and fresh vegetables the crave-appeal of a cheeseburger and fries? Call Richard Jung. Richard’s masterful eye for capturing the beauty of food, combined with his engaging style as a motion director make him a perfect recipe for creating work that pops off the page or the screen. Check out these recent samples. I bet you’ll find yourself craving a nice big salad with feta for lunch.

Fondly,

Freda
 

richard jung photography motion

richard jung photography motion

richard jung photography motion

richard jung photography motion

RICHARD JUNG

 

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Keeping it safe while keeping it real

Hello,

On a bright summer day in a field in Petaluma, CA, San Francisco-based photographers Ashley Thompson and Ana Homonnay captured these moments of authentic beauty. Behind it all was a fully produced shoot with models, wardrobe/location by Deb Dap and Deborah Willson and DP Michael Johnston—all organized to ensure maximum safety and social distancing. A&A went handheld and shared the shooting and directing in a seamless, organic interchange that created true spontaneity. That’s the Thompson+Homonnay “twofer” that has worked like magic every time for clients like Pottery Barn Kids, Oracle and Glassdoor.

Fondly,

Freda

 

thompson homonnay

ASHLEY THOMPSON & ANA HOMONNAY

 

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Illustration that makes the world understandable

Hello,

Filip Yip is more than a master technical illustrator. He’s one of those rare creative talents who can bring anything to life—from the technically complex to the totally imaginary. Whether he’s helping to envision the look and feel of a cannabis museum or creating precise technical illustrations, Filip’s gift is his ability to take any kind of information and transform it into audience-friendly, easy-to-understand visuals. Just imagine what his creative talent and technical skills could do for you. 

Fondly,

Freda

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FILIP YIP & C0

 

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Thinking big, shooting small

Hello,

Over the last few months, Andrew Maguire has been getting creative for clients who need to shoot small but still look big. It’s a new challenge that takes more than a great photographer. It takes the experience of having done lots of big shoots for big brands, so you carry their strategy and art direction in your head, even when you’re shooting on your own. Whether Andrew is casting outdoor enthusiasts from his own circle of friends for Eddie Bauer or working with elite athletes from the Saucony running team, the result is the same: work that looks both spontaneously authentic and totally on-brand.

Fondly,

Freda

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andrew maguire

 

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How to make a fashion statement

Hello,

Fashion is a visual medium. But photography isn’t the only language it speaks. Illustration can often be an even more evocative and engaging way to go, and in these days of distanced photo-shooting, it’s a great option. Cindy Salans Rosenheim did the first 6 of these illustrations onsite at Ferragamo stores. In just 5 minutes, she captured the feel and attitude of the outfit, the wearer, and the brand with a kind of unmistakable charm only a great fashion illustrator can achieve. If that’s what she can do in 5 minutes, just think what she could do for your brand.

Fondly,

Freda

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Cindy salans rosenheim

 

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Truth meets technique: Introducing Eli Meir Kaplan

Hello,

At the risk of sounding repetitive, I’m once again thrilled to welcome another exciting addition to the FSC family: the award-winning Washington DC-based photographer/director Eli Meir Kaplan. Eli started out in documentary photography, and that experience shines through in the commercial work he does today. He has a sixth sense for finding moments of human emotion and a craftsman’s eye for beautiful composition, color and light. That’s a combination that has worked like a charm for client’s as diverse as AARP, Bank of America, Comcast and BlueCross BlueShield, as well as an impressive roster of major magazines and agencies. We look forward to seeing all the beautiful faces and places he’ll capture for our clients.

Fondly,

Freda

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ELI MEIR KAPLAN

 

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Meet John Hafner, great outdoorsman

Hello,

Once again, I have the happy task of welcoming a new photographer to our family. John Hafner is based in Missoula, but his studio is, in his words, “God’s great outdoors.” John has shot all over the planet for clients like Dick’s Sporting Goods, Filson, Under Armour and Yeti, as well as on editorial assignments from Alaska to Zimbabwe. And whether he’s doing commercial work or journalism, his images combine stunning technical skill with an expansive, fearless spirit of adventure. That’s a rare combination—and it’s why we’re thrilled to add John’s world to ours.

Fondly,

Freda

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John Hafner

 

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The writer/director factor

Hello,

How can brands stay visible and relevant with the production challenges we’re all facing right now? Writer/director Jef Loeb has found creative ways to give a fresh spin to material shot before the pandemic. “Imagine That” is an award-winning campaign designed to change how people think about energy products. The latest spots, written and directed by Jef, invite viewers to imagine everything from a frisbee game in space to an undersea school bus. He also wrote and directed a video for First Databank based on the idea of “future memories” of diseases cured and medical problems solved. Watch these videos and you’ll see how Jef’s work combines deep knowledge of the industries he’s worked in with a genius for telling stories that help brands connect with people on a human level. That’s the magic that happens when a great director is also a great writer.

Fondly,

Freda

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JeF Loeb

 

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Portraits of the soul

Hello,

In the hands of a great photographer, black and white portraiture has a unique way of seeing the human soul. A powerful portrait starts with a true connection between the photographer and the subject. When that happens, the image helps us see that we’re all connected and reminds us that we’re part of what Edward Steichen called “The Family of Man.” Here are some of my favorite examples from our talented family of artists.

Fondly,

Freda

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brian smale

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steve belkowitz

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michal venera

 

 

 

 

 

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Hand-crafted storytelling: Introducing Bryan Coppede

Hello,

I’m thrilled to announce that Brooklyn-based still and motion photographer Bryan Coppede has just signed with us. Bryan is a master storyteller whose work is both beautifully crafted and deeply honest and relatable, bringing real people and their worlds to life in a truly distinctive way. For Refoundry, a nonprofit that trains formerly incarcerated people to become self-reliant woodworking artisans, he documented the Hand-in-Hand project. When a person is arrested, their handprints are taken for identification; this project reimagines that idea in a powerful, positive light. Participants place their hand in the hand of someone else to be painted, and then, in turn, paint that person’s hand. The resulting hand-prints become art that celebrates the individual and the power of collaboration and community. And that’s just the kind of story Bryan loves to craft.

Fondly,

Freda

bryan coppede