Category: article

Hello,

I’m always thrilled to welcome a new artist to our family. This time I’m over the moon! I’ve admired the still and motion work of Los Angeles–based Stan Evans for quite a while. Maybe you have, too. Stan is a versatile pro, a brilliant storyteller, and a very high-energy, friendly soul, whose impressive client list includes American Express, Coca-Cola, Columbia, HBO, FOX/Searchlight, Home Depot, Red Bull, and Vans. Celebrities from Will and Jada Pinkett Smith to Lucy Liu love his easy working style and his evocative, original take on portraiture. And I’ve been enjoying his fascinating Social Studies Show podcast, which explores the relationship between advertising and activism. What can’t this man do? I can’t wait for you to check out his work.

Fondly,

Freda

 

 

Hello,

As harvest season approaches, I know many of you and your clients are thinking about capturing the fleeting beauty of this magical time of year, so I wanted to share these richly evocative images from Bryan Coppede. Bryan loves to tell stories of artisanal agriculture producers, like Young Inglewood Vineyards in the Napa Valley. I hope you’ll click through and check out the full collection of images and the video, which reveal the soul of this remarkable place and the spirit of the people who have made it their life’s work. From harvest and crush through production, making great wines at a small, family-run winery is a hands-on, hand-crafted labor of love. Which is just how Bryan feels about his work as a still and motion storyteller.

Fondly,

Freda

 

 

Hello,

Dorothea Taylor has been busy this year doing “designustration”—her signature blend of illustration, typographic styling and design. Because she conceives and creates the images (which often includes beautifully rendered people, characters and scenes), the hand-styled type, and the layout, the result is a total package that works together in a perfectly balanced way. Her recent poster for Capturing the Spirit of Oakland, one of Atlanta’s most popular annual events, is a perfect example of this “triple threat” approach. When I met Dorothea last spring, she told me she wanted to create more books for black and brown kids and parents that mirror their reality in positive, uplifting stories. She just finished two of them! She did the illustrations and cover designs for Daddy Let’s Play! and Pancake Dad! (which, she told me with a smile, “was number one in its category on Amazon…for a day!”)

Fondly,

Freda

 

 

Hello,

Northern California–based Michal Venera specializes in lifestyle, product and people photography, and over the years, he’s shot enough shoes to run a double marathon, for high-style clients like Samuel Hubbard and Hoka. Many of these images were created in his stunning West Marin studio, La Colina Roja Ranch. But Michal and his clients also love the energy and romance that location work can bring to a product. So, he often takes a kind of scrappy, yet ultra-luxe “guerilla” approach. Recently he loaded some models and some shoes in a van and drove from Petaluma to Sausalito (where a friend’s boat was waiting in the harbor), stopping to shoot along the way wherever the scenery fit the shoes. And he figured out long ago that shoes are a photo subject that travels well. So wherever he goes, he packs up some size 8 1/2 samples and then recruits locals to serve as models on location—from a Parisian café to the Italian Riviera. It’s a total Cinderella story: If the shoe fits, Michal gets his shot, and the model gets to keep the shoes!

Fondly,

Freda

 

 

Hello,

San Francisco–based Nader Khouri is a double-threat: a master of both food and lifestyle photography. That’s why Peet’s Coffee recently engaged him for a two-day shoot that involved a combination of location and studio work, featuring models as well as mouthwatering beverage shots. Nader loved having the chance to show his range and quickly produced an extensive library of fresh, summery images and gifs of food and people that Peet’s is already using all over their website and in emails, social media and in-store posters. I don’t know about you, but looking at these pictures, I’m feeling a serious craving for a Mocha Frappé right now.

Fondly,

Freda

 

 

Hello,

As we celebrate Pride Month here at Freda Scott Creative, I’m proud to share these beautiful images from some of our artists. Love wins!

Fondly,

Freda

 

 

Hello,

Chicago and LA-based lifestyle, advertising and editorial photographer Martine Séverin has a superpower: creating moments of quiet connection that feel authentic and spontaneous. Her work often has a sense of memories in the making—intimate moments of quiet connection that are the stuff our best memories are often made of. As she puts it, “That day you were sipping your favorite tea, and your grandson looked up from his homework and started an impromptu dance party in the kitchen. Or the day your daughter made the pancakes instead of you, and magically, everyone got along. It’s memories like these we return to again and again.” And it’s that feeling of human connection that always makes Martine’s images so memorable.

Fondly,

Freda