I’ve always been in awe of photographers who can shoot cars and make them look beautiful in challenging natural settings. Vancouver-based action and outdoor photographer Blake Jorgenson is a master of the art. Last summer, and again this spring, he was asked to shoot the stills for Honda’s renowned “Rugged” campaign in the wilds of Colorado and Utah. The job involves creating totally crisp, clean ad-worthy images that have the thrill of spontaneous action shots. And in this case, the added challenge was getting those shots while a full video crew was shooting broadcast ads. It takes a rare combination of meticulous planning, choreography, vision, speed, and precision to get images like these in the small windows of time between video takes. In other words, it takes Blake Jorgenson.