Our personal bests of 2022

Hello, As 2022 winds down, we’re reflecting on the year that was, and we want to thank you for your support and interest in our work. In that spirit, here’s a little holiday card from all of us at Freda Scott Creative—a sampler of some of our favorite images from

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Filip Yip & Co. – delicious by design

Hello, When it comes to food images, Filip Yip & Co. don’t just bring great illustration to the table. They offer a total package of skill, production expertise, and a sixth sense of how their work fits in a design context. Whether they’re partnering with global food and beverage brands

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Automotive + wilderness = Blake Jorgenson

Hello, When a major automotive company does a broadcast commercial shoot on location, the stills aren’t just an afterthought. They’re destined to be as much a part of the marketing mix as the motion work. That’s why companies like Honda, Mazda, Mercedes Benz and, in this case, RAM Trucks turn

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The wonder of winter through Stan Evans’s eyes

Hello, Photographer/Director Stan Evans is deeply committed to the idea of seeing stories through a lens of diversity. His recent collaboration with FERA—a minority-owned skiwear company with a high-style LA vibe—was a dream project for Stan and FERA’s CEO Eric Tung. Stan concepted, directed, and shot #Ferascapes, a still and

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Jay Fram shares a fun TikTok testimonial

Hello, When Portland, Oregon–based photographer Jay Fram got a call to shoot a portrait of Aaron Rasmussen, co-founder of MasterClass for Bostonia Magazine, he wanted to reflect Aaron’s playful personality and technological wizardry—and also to feature the Pacific Northwest. Jay found two great locations, one with a view of Mt.

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A little latte break, courtesy of Nader Khouri

Hello, He’s done it again. Bay Area-based food and lifestyle photographer Nader Khouri has an uncanny knack for finding just the right lighting, colors, and propping that perfectly tell a brand story. He recently shot these product images for the launch of Holsem Coffee’s new line of plant-based lattes, made

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How to build your way out of a recession

Hello, SF-based director/creative director/writer Jef Loeb has a smart take on how we can all make the most of the tough economic times ahead. Here’s his advice: Step one: Be unafraid, be very unafraid. You and your company have not only survived, but thrived, through downturns before. Besides which, as

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Brian Smale, a different kind of horse whisperer

Hello, Brian Smale shot these beautifully evocative images at Flying Horseshoe Ranch in central Washington, where his wife runs an art history school for kids every summer. From the way he captures the soul of these beautiful animals, I figured Brian was some kind of lifelong “horse whisperer,” so I

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Studies in student life from Martine Séverin

Hello, As we settle into fall, I’m sharing some sweet images of student life from Chicago and LA–based photographer Martine Séverin. Martine loves to bring a sense of joy, openness, and inclusivity to everyday moments, like studying at home, snuggling with a pet, and taking a break for a game

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Meet David Fischer, photographer, artist, problem-solver

Hello, I’m so delighted to welcome San Francisco–based photographer David Fischer to our family of artists. David has always seen commercial photography as the intersection of art and problem-solving. Whoever he’s shooting for, he believes that each image has specific communication goals—whether it’s making pizzas look crave-worthy, creating portraits that

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