Freya Fennwood wants you to learn from her near-death experience

Hello, Photographer Freya Fennwood almost died a few weeks ago. A master snowboarder, who was also named one of skiing’s top shooters by Backcountry magazine, Freya knows her way around a slope. But boarding down Mount Baker on an exceptionally deep powder day, she suddenly found herself buried upside down in

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What does surfing have to do with social impact?

Hello, Ashley Thompson and Ana Homonnay are known for celebrating people’s authentic truths—a quality that comes from their deep commitment to telling stories of social impact, diversity and human connection. How deep? In this case, deep enough to need a wetsuit. Ash and Ana were honored to be chosen to

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Jay Fram shares the secret of bring tech to life

Hello, When ArsenalBio, a San Francisco-based programmable cell therapy company that’s on a mission to cure cancer, hired photographer Jay Fram to create images for marketing and communications, he knew he wanted to do more than simply document the company’s breakthrough technology and equipment. He wanted to capture a sense

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Stan Evans explores equity, representation, and stories untold

Hello, Photographer and Director Stan Evans is committed to telling the stories you don’t usually hear. And he believes representation isn’t just about whose story gets told, but also about who’s doing the telling. Subaru of America agrees. They trusted Stan to tell the beautiful story of athlete and explorer

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An Arab-inspired feast for the soul from Nader Khouri

Hello, Bay Area-based food and lifestyle photographer Nader Khouri is used to documenting all kinds of wonderful of ethnic cuisines, but he doesn’t get many opportunities to showcase the Palestinian and Arab food of his own family heritage. So he was thrilled to collaborate with James Beard-nominated Palestinian-Syrian chef Reem

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What happens when Jef Loeb says “What if?”

Hello, Hearst Corporation’s FDB (First Databank) just launched a transformative healthcare platform called Vela. It’s a digital channel designed to dramatically improve how clinicians, insurers and pharmacists meet patients’ prescription needs. To communicate the game-changing innovation behind this offering, FDB knew they needed a big-thinking creative approach—not just marketing to

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What does crypto art look like? Ask Filip Yip.

Hello, In the last few years, non-fungible tokens (NFTs) have become a hot topic, especially in the art world. An NFT is basically a crypto token that can be traded or sold, but can’t be changed, and many artists, like our own Filip Yip, are excited to create work for

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Meet the beautiful, powerful faces of Chloe Aftel

Hello, I am delighted to introduce you to the newest member of the Freda Scott Creative family, Los Angeles and Bay Area-based portrait and lifestyle photographer Chloe Aftel. Chloe brings a fresh aesthetic that pushes the conversation in new directions. And as I look to diversify the FSC family, I

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How Eli Meir Kaplan makes tools look cool.

Hello, How do you make a tool look cool? Washington, D.C.-based photographer Eli Meir Kaplan is no stranger to the challenge of bringing out the magic in machinery. Eli started his career doing documentary work, and has done a lot of shooting in industrial and agricultural settings over the last

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