Still and motion photographer Christina Schmidhofer does not want you to merely look at her images. “I want people to feel invited in,” she says. “You should feel the weather of the flowers, taste the cold water on the blueberries, smell the braised chicken coming off the pan.”
Christina began her career in interiors and still life, making her way to food photography as a natural progression. “When I was little I either wanted to be a florist or a photographer,” she explains. “So I combined them.” Her organic, contemporary style is a natural fit for people and lifestyle work, as well.
Christina’s pursuit of authentic visual stories propelled her into motion photography several years ago, a move she embraced both artistically and practically. “Clients don’t need just one type of content,” she says. “I love delivering a vision across different media. And with video, the storytelling possibilities are endless.”
Christina brings her soft, tangible style to clients from Williams Sonoma to Walmart, Pottery Barn to Treasury Wine Estates, working on location or from her light-infused San Francisco studio. A native of Austria, she may surprise you on set with homemade Wiener Frühstück or Eiscafe between shots. “On a shoot I’m high energy and exacting with detail, but we have to have fun, too,” she says.
Away from work, you’ll find Christina with a camera in her hand, usually chasing her daughter around. Reflecting her professional aesthetic, she’s an avid gardener, baker, traveller and thrower of dinner parties. You can see more of her still life, food and lifestyle work here.