Still and motion photographer Christina Schmidhofer does not want you to merely look at her images. “I want people to feel invited in,” she says. “You should feel the weather of the flowers, taste the cold water on the blueberries, smell the braised chicken coming off the pan.”

A hand holds a cup of coffee with beautiful latte art, from photographer Christina Schmidhofer
Waffles and pancakes arranged graphically with a variety of toppings, from photographer Christina Schmidhofer

Christina began her career in interiors and still life, making her way to food photography as a natural progression. “When I was little I either wanted to be a florist or a photographer,” she explains. “So I combined them.” Her organic, contemporary style is a natural fit for people and lifestyle work, as well.

A party table set in a garden with festive orange hanging lights, from photographer Christina Schmidhofer Flowers and botanicals shot on seamless white appear in a graphic gif, from photographer Christina Schmidhofer
Two smiling girls make ice cream cones together, from photographer Christina Schmidhofer

Christina’s pursuit of authentic visual stories propelled her into motion photography several years ago, a move she embraced both artistically and practically. “Clients don’t need just one type of content,” she says. “I love delivering a vision across different media. And with video, the storytelling possibilities are endless.”

Christina brings her soft, tangible style to clients from Williams Sonoma to Walmart, Pottery Barn to Treasury Wine Estates, working on location or from her light-infused San Francisco studio. A native of Austria, she may surprise you on set with homemade Wiener Frühstück or Eiscafe between shots. “On a shoot I’m high energy and exacting with detail, but we have to have fun, too,” she says.

Knives hang on a dark chalkboard colored wall, from photographer Christina Schmidhofer A variety of baking and pastry tools on a counter, from photographer Christina Schmidhofer

Away from work, you’ll find Christina with a camera in her hand, usually chasing her daughter around. Reflecting her professional aesthetic, she’s an avid gardener, baker, traveller and thrower of dinner parties. You can see more of her still life, food and lifestyle work here.

A girl takes pencils from a backpack, from photographer Christina Schmidhofer
A group of surfers walk down a beach, from photographer Christina Schmidhofer
Glassware and colorful drinks arranged on a white background, from photographer Christina Schmidhofer