Sure, photographer Michal Venera expected there to be challenges while shooting website photos for Cruz Tequila near Jalisco, Mexico. Remote terrain, local gangs, bribe-happy officials, Michal had prepared for them all. He was not, however, expecting snow.

Close up on the Cruz tequila bottle, from lifestyle, landscape and product photographer Michal Venera
Tequila barrels stacked up in warm light, from lifestyle, landscape and product photographer Michal Venera

“They said it hadn’t snowed there in 15 years,” Michal laughs. “You really don’t want to show agave under a bunch of snow.” With only two days to shoot and some locations rendered unusable, Michal and his digital tech quickly adjusted their game plan.

Agave fields at sunset, from lifestyle, landscape and product photographer Michal Venera
Close up on hands holding clumps of red earth, from lifestyle, landscape and product photographer Michal Venera

Michal is no stranger to thinking on his feet. A veteran of countless on-location shoots, he’s partnered with marquee clients like Pottery Barn, HP, Wells Fargo and many others, bringing his inviting light and strong composition to lifestyle, portrait and product imagery.

An agave farmer harvests a plant, from lifestyle, landscape and product photographer Michal Venera

Overhead shot of an agave plant, from lifestyle, landscape and product photographer Michal Venera
A harvested agave piña, from lifestyle, landscape and product photographer Michal Venera

Known for both still and motion work, Michal excels at finding the story in each moment. “These guys, they put a lot of care into what they do,” Michal says. “You can feel it when you look at the photos.”

Storing the agave piñas, from lifestyle, landscape and product photographer Michal Venera

He should know – in addition to his robust photography schedule, Michal is also a farmer, maintaining an olive grove in northern California and pressing his own olive oil every fall. His barn functions as an on-site studio full of fresh air and natural light.

Close up of the farm tool used to harvest the agave piñas, from photographer Michal Venera Hands putting a label on a bottle of Cruz tequila, from photographer Michal Venera

“I love living out there. I love working out there,” he says. “You can breathe.” Which is precisely the feeling you get from so many of his photos. Check out more of Michal’s commercial, editorial and fine art portfolio here.

Small shrine near the agave fields, from lifestyle, landscape and product photographer Michal Venera
Small shrine near the agave fields, from lifestyle, landscape and product photographer Michal Venera