For the first time in the brand’s history, Chronic Tacos decided to expand into lifestyle imagery, and they chose Photographer Steve Belkowitz to get the job done. “It was a big venture for them,” says Steve. “I wanted to make sure they came out of it happy.”
Fortunately, Steve has the chops for such an ambitious one-day shoot. Though the shoot was set in Long Beach, CA, the entire pre-production phase was handled from Steve’s east coast studio for efficiencies. Just before the shoot, Steve arrived for a full day of tech scouting to finalize locations and set-ups.
“We got a great crew locally,” Steve says. “I brought out two of my go-to assistants and a wardrobe stylist from back east, but location scouts, hair and makeup, local assistants, our models, we found all that in LA. There’s so much talent there, it’s easy to put together a really strong team.”
One thing Steve did have to scramble for: a very particular vintage truck the client had their heart set on. “Turns out, a friend of my stylist had one! It was perfect,” says Steve. After shooting solid from sunrise to sunset, Steve and crew had the shots they needed.
“They’re using these for store banners, outdoor signs, instagram, facebook, web, you name it,” says Steve. “We got a lot of great stuff for them to work with, and we definitely had fun doing it.” You can see more of Steve’s highly sought lifestyle and people photography here.