“I love ice cream,” says retoucher Rachel Kissel, “so looking at these shots all day was the most difficult part of the job.” Rachel recently wrapped a substantial composite for Häagen-Dazs’ new non-dairy flavors.
The packaging for their Trio product was shot in pieces: three different shots for the different layers of flavor, plus separate shots of the inclusions – that’s food industry speak for mix-ins like chocolate-covered peanuts or cookie chunks.
Rachel meticulously optimized each individual element, then united them into one tempting visual to clearly communicate what’s inside each flavor.
Other elements were developed for social media and marketing purposes, like in-store posters and clings for windows or dipping cabinets.
“I could never pick a favorite flavor,” laughs Rachel. “It’s whichever one I’m staring at.” In addition to food, Rachel is deeply experienced in composite and retouching work in categories including people, nature, sports apparel and more. You can see more of her highly-finessed work here.