When Will was 15 years old, he built his own dark room in the family barn. Soon he was dabbling with experimental exposures and alternative processes. He learned early on that reproducing reality isn’t the only – or best – way to reflect the truth.
Will now creates often surreal, always insightful content for his roster of editorial and commercial clients that includes Wegman’s, Memo Jewelry, Taste Tea Naturals and SAVED wines. Chronically creative, he is both an accomplished motion director and stills photographer. Will has been featured in Communication Arts, recognized by the ADDYs and was named to Lürzer’s Top 200 Ad Photographers for 2018/19.
A resident of New York City, Will’s barn days are long past. His only livestock now is an elderly poodle named Charlie Brown, who favors dapper sweaters.