For Essentia Water to keep up with their social media calendar, photographer Patrick Bennett stays on the run. “They put out three images a week,” explains Patrick, “so I’m getting to see a lot of America, fast.”
Patrick partnered up with Essentia two years ago when they launched their “Overachievers” campaign. Teamed with their Senior Content Manager, he regularly travels all over the country to meet influencers and bring back shots that showcase the brand’s spirit.
Over time, Patrick and Essentia have developed a distinctive style and palette that reflects the energy of the campaign. And Patrick continually experiments to keep the images dynamic and eye-catching. The influencers themselves can be anyone from athletes to donut entrepreneurs – anyone who’s a true overachiever.
Patrick chases down the shots everywhere from NYC to LA, the Texas plains to the peaks of Colorado. “Most of the time it’s just me, the Essentia content manager and maybe one assistant,” he says. This is social media, so we have to be mindful of budget while still getting premium imagery.”
And of course, Patrick checks in regularly to make sure he’s ‘overachieving’ for his client. “We meet weekly at the coffee shop, or occasionally the local saloon, to make sure we’re on the same page for the direction of the brand,” Patrick says.
Patrick also recently wrapped a stills and video shoot for a construction client as well as a project for SAP Concur. He rarely sits still, but you can always find his work here.