Photographer Patrick Bennett has become the go-to guy for keeping up with Essentia Water’s influencers. But even after a couple years on the campaign, he still finds ways to keep it fresh. “I love being out there meeting these amazing people,” he says. “I just get them to do their thing.”
Though the campaign has evolved a bit from triptychs on instagram to single shots for social media, the bold, dynamic style Patrick established remains a constant. As does the authentic respect that emanates from every photo.
“Everyone we shoot has a great story,” Patrick says. “From the deaf hip-hop dancer, Shaheem Royal, who uses a Bluetooth device to feel the beat, to Super Bowl champ Rodney McCloud, who plays for the Eagles but acted like our shoot was the most important thing he could possibly be doing.”
“Then there’s fitness heroine Amber Dodzweit – I don’t think she can take a bad photo…and with her in front of my camera, neither can I,” laughs Patrick. “Even tattoo model Chris Lavish didn’t put out too-cool vibes. He was totally game to put a temporary Essentia tattoo on his cheek.”
Patrick keeps busy year round on Essentia, handling both still and motion shoots. But he still makes time for other efforts, including work for long time roster client BNSF Railway, among many others. You can see more of his latest work here.