In a career that spans decades, brand consultant, designer and illustrator Filip Yip has created countless logos, icons and illustrations celebrating the female figure. And while they are vastly different in style, they do have one thing in common. “They have to tell the story of the brand, and do it immediately,” says Filip of his creations.

Logo for Brahma beer by brand designer, illustrator Filip Yip

Having worked on everything from instructional icons to global brand marks, Filip is adamant that communication has to come first. In fact, after training and working in design for many years, he earned his MBA in order to help him understand his client’s communication needs even better.

Logo of a grandma holding a mixing bowl for Dezzie Dough, from brand designer, illustrator Filip Yip

“For me, design is a puzzle to solve,” says Filip. “Every line and every color should be working toward a common goal.” He’s brought this combination of creativity and marketing discipline to clients including Budweiser, Safeway, Nestlé and FedEx.

Graphic of a woman in boots with a whip, from brand designer, illustrator Filip Yip

But when it comes to illustrating women, Filip has a secret advantage. “I grew up with my grandmother and have my own daughter,” he laughs. “They inspire me. I want every woman I conjure up to be special in some way.”

Graphic of a little girl eating a cookie, for Safeway from brand designer, illustrator Filip Yip

You can see Filip’s diverse and highly awarded portfolio of work, including characters, corporate identity, icon systems and more right here.

Art deco style full illustration of a woman carrying wine grapes by brand designer, illustrator Filip Yip