Category: blog Page 1 of 13

Thompson-Homonnay break into Glassdoor

When Glassdoor needed a new library of still and motion images, photographer team Ashley Thompson and Ana Homonnay were the perfect fit. “They really wanted to capture people with a passion for their craft, and satisfaction at work,” Ashley says. “We can relate to that!

Three colleagues enjoy lunch together outside, by photographers Thompson – Homonnay
A woman stands at a desk absorbed in her work, by photographers Thompson - Homonnay

Charged with creating both portrait and lifestyle images of everyday life at work, the duo embarked on a two-day shoot around San Francisco and Marin, managing a cast and crew of nearly 20 people each day.

A woman at work smiles at an unseen companion, by photographers Thompson - Homonnay A woman and man in an interview, by photographers Thompson - Homonnay

“Basically, their ask was to make it spontaneous and modern, and not stock-y,” Ana explains. Known for their human authenticity, Ashley and Ana applied their relaxed, casual approach on set, helping the models loosen up and let their natural expressions and body language take over.

A woman with headphones sits at a soundboard, by photographers Thompson - Homonnay
A man works on a model of an airplane, by photographers Thompson - Homonnay

Well-established in their work with kids and teens, the pair says working with adults is not much different. “We start with lightness and humor, find some common ground,” Ashley says. “The approach is the same in terms of directing, lighting and visual story-telling. We love to work with humans.”

A man reads some papers as he leaves the office, by photographers Thompson – Homonnay

Next up, Thompson-Homonnay has a second shoot with Glassdoor, as well as plans to finish a personal project of tween football players in Oakland. You can see more of their fresh, natural style right here.

A photographer works on the computer, by photographers Thompson - Homonnay

 

 

 

From Locker Rooms to Grow Rooms with Photographer Jack Hutch

Jack Hutch makes a living seeing things other people don’t normally get to. But for both of his current projects, sharing what’s hidden is exactly the idea. His work with Major League Sports and the emerging Cannabis industry let people sneak a peek behind the curtain.

Top down shot of hands cutting cannabis buds, from photographer Jack Hutch

“Being a guy who played hockey all my life, to go shoot in the locker rooms at Madison Square Garden is a dream.” says Jack. The project involves shooting the contents of NHL and NBA players’ lockers for fans to interact with at in-stadium touch screens. “You’ve got to see these size 22 shoes,” Jack laughs.

Inside a NY Rangers hockey players locker, from photographer Jack Hutch Photographer Jack Hutch inside Madison Square Garden

Over several sessions in multiple stadiums, Jack has developed a recognizable look with custom lighting that gives a bit of a 3D effect. “You almost feel like you’re in the locker,” Jack says.

Inside a NY Knicks basketball players locker, from photographer Jack Hutch

Jack‘s other behind-the-scenes pursuit has him documenting the burgeoning Cannabis industry. “I knew nothing about pot going into this,” he says. “I had no idea it was a multi-billion dollar business with indoor crops and high tech labs and thousands of employees, until I started shooting it.”

An employee at a cannabis plant in sterile gown and hair net, from photographer Jack Hutch

Roaming the west coast for the Cannabis Times, Jack captures the people and places behind these quickly-scaling businesses. “I have to build up their trust from the start,” says Jack. “There’s always a little paranoia – because, you know, it’s kind of legal. But the Feds could come in at any time.

Cannabis hanging during processing, from photographer Jack Hutch

“It’s really interesting and I get some great photos,” Jack says, “but my wife hates it because I come home absolutely reeking of pot.” You can see more of Jack’s wide portfolio of people and places here.

Entrance to Caliva cannabis company, from photographer Jack Hutch

 

 

 

 

Illustrator Update: Fall Fun Edition

Take a quick peek at the latest and greatest from our roster of illustrators.

Carolyn Vibbert: Scenes of autumn Carolyn’s illustration styles range from whimsical maps to strong simple icons to intricate woodcuts, but through them all she brings her signature warmth and approachability.

Graphic icon of pumpkin from Illustrator Carolyn Vibbert Illustration of fall colors in a New England town, by illustrator Carolyn Vibbert

 

Filip Yip: In costume for Clif Bar With a vast portfolio of high-impact logos, icons and characters to his graphic design credit, Filip enjoys the chance channel his inner-child once in awhile, like these dynamic packaging illustrations for Clif Kid.

Illustrations of kids in costume for Clif Kid, by graphic designer Filip Yip

 

Matt Weems: Horrors and Huckabee-Sanders Whether it’s mischievous plants or savvy politicos, Matt brings his strong line and visual point of view to the table every time.

Little Shop of Horrors poster with a sly Venus Flytrap-type plant, from illustrator Matt Weems Black & white portrait of Sarah Huckabee Sanders with the White House behind her, from Illustrator Matt Weems

 

Shane Johnson: Those meddling kids A veteran of character development and comic style, Shane also frequently illustrates educational materials. We can’t reveal much about this not-yet-published mystery, but here’s sneak peek.

An angry girl wearing a team uniform in a locker room, from illustrator Shane Johnson Three girls stand together in athletic clothing, from illustrator Shane Johnson

 

 

 

 

Photographer Patrick Bennett catches Influencers in action

Photographer Patrick Bennett has become the go-to guy for keeping up with Essentia Water’s influencers. But even after a couple years on the campaign, he still finds ways to keep it fresh. “I love being out there meeting these amazing people,” he says. “I just get them to do their thing.”

Washington Wizards player, Kelly Oubre, Jr., dribbling a basketball, by photographer Patrick Bennett
Close up on a kid in a football helmet  making a game face, by photographer Patrick Bennett

Though the campaign has evolved a bit from triptychs on instagram to single shots for social media, the bold, dynamic style Patrick established remains a constant. As does the authentic respect that emanates from every photo.

Hip-hop dancer Shaheem Royal leaps in the air, by photographer Patrick Bennett
Philadelphia Eagle Rodney McCloud trains on the field, by photographer Patrick Bennett

“Everyone we shoot has a great story,” Patrick says. “From the deaf hip-hop dancer, Shaheem Royal, who uses a Bluetooth device to feel the beat, to Super Bowl champ Rodney McCloud, who plays for the Eagles but acted like our shoot was the most important thing he could possibly be doing.”

“Then there’s fitness heroine Amber Dodzweit – I don’t think she can take a bad photo…and with her in front of my camera, neither can I,” laughs Patrick. “Even tattoo model Chris Lavish didn’t put out too-cool vibes. He was totally game to put a temporary Essentia tattoo on his cheek.”

Tattoo model Chris Lavish sitting on a New York fire escape, by photographer Patrick Bennett

Patrick keeps busy year round on Essentia, handling both still and motion shoots. But he still makes time for other efforts, including work for long time roster client BNSF Railway, among many others. You can see more of his latest work here.

A BNSF Railway train comes around the bend pulling a load of tanks, by photographer Patrick Bennett

 

 

 

Photographer Will Strawser wears all the hats for Canon

Indoor, outdoor, stills, motion, kids and dogs – photographer Will Strawser saw it all on his latest shoot for Canon USA. “This was a very ambitious, high volume shoot with a small crew and big expectations,” said Will. “When you’re shooting for a camera company, the images have to be perfect.”

A man holding a camera looks up at the trees with light streaming in, by photographer Will Strawser
A man with a camera in front of a lake for Canon, by Photographer Will Strawser

With the aim of getting novice users excited about their new Rebel T7, Canon requested both still and motion assets for use in social media. “We’d basically shoot stills for half an hour, then I’d switch into my DP/Director hat and we’d shoot motion for half an hour for each set up,” Will explains.

Shooting in and around Prospect Park in Brooklyn, Will and his crew had to move fast to keep their young cast on point through multiple shoots of the same scene. “Kids are… kids,” laughs Will. “We laughed, we cried, we took lots of snack breaks. They get bored, but they did great.”

A family gathers casually on the floor of their living room for Canon, by photographer Will Strawser
A family enjoys cookies together in the kitchen, for Canon by photographer Will Strawser

Shooting a travel scenario without actually travelling was the other big challenge faced by Will and team. “Canon really wanted to shoot everything in New York,” he says, “so we scoured Prospect Park for areas and angles that could give us a remote, deep nature feel.”

A man with camera looks across a lake at changing Fall leaves, by photographer Will Strawser
A man in the sunlit woods holds the camera up to take a photo, by photographer Will Strawser

Back from the faux-wilderness, Will is already prepping his next job: food and lifestyle videos for Wegman’s holiday season campaigns. You can see more of Will’s wide portfolio of still and motion photography here.

 

 

 

The fresh look of Matt Weems’ 19th Century Ink

Illustrator Matt Weems is bringing Victorian back. Dubbing his style “19th Century Ink,” he draws on the black and white woodcut and idyllic styles of the late 1800s to early 1900s, adding his own unique, sometimes subversive, point of view.

Idyllic style drawing of a girl holding a rifle and looking for her pooh bear, by illustrator Matt Weems

“There’s something rich that happens when you can tie into past work that has meaning to the public in terms of style, but used for a client’s modern purposes with original art,” he says. “There’s an inherent emotional impact.”

Three politicians drawn in the style of Maurice Sendak’s Wild Things, by illustrator Matt Weems

Matt gets inspiration from illustrators like Maurice Sendak and William Wallace Denslow, who did the original Wizard of Oz illustrations. More recently, Edward Gorey paved the way to revisit stark and startling illustrations in the classic style.

A political caricature of Donald Trump as Mr. Toad, by illustrator Matt Weems

“Sometimes an assignment – like the Antiquarian Book Fair poster – will have me actually working off a piece of existing art, adding extensions or embellishments to give it new life. Other times, I get to create from scratch,” he explains.

A guy in fashionable vest and tie sits on a motorcycle, from photographer Steve Belkowitz

“You don’t see that old pen and ink style too often anymore,” says Matt, “but I love it. It’s really challenging to strip communication down to the essentials of lines in black and white, but when you get it right, it stands out.”

A woodcut style drawing of a hand pointing, by illustrator Matt Weems

Matt is also known for his technical and photo-real illustrations. You can see more of his commercial and editorial work right here.

 

 

 

Photographer Steve Belkowitz creates a custom shoot for Macy’s

Preparing to launch their new custom-made men’s suits, Macy’s tapped veteran photographer Steve Belkowitz for their Tailor Square brand’s first ever photo shoot. But with an all new internal team, and no visual precedents, Steve quickly realized his shoot would have to be made-to-fit as well.

Photographer_Steve_Belkowitz_Man_Fashion_LIfestyle_Suit_Macys
Photographer_Steve_Belkowitz_Macys_Men_Talking_Lifestyle

“It was a bit unconventional,” laughs Steve. “There was no producer on their side, no shot list. “They casually threw in a request to take video of every still shot. So, yeah, we had to really have our side buttoned up.”

Shot over two consecutive days, Steve and his crew of six staged at his studio each morning before heading out to cover five locations per day. “It was about a hundred degrees, pretty tough on the models. We’d finish one location, try to cool them down and dress them for the next shot. Oh, did I mention it was also raining off and on?”

A guy in fashionable vest and tie sits on a motorcycle, from photographer Steve Belkowitz

Fortunately for Tailor Square, Steve has seen, and managed, his share of challenging shoots over the years. An accomplished lifestyle and portrait photographer, he’s created high impact images for clients from Under Armour to Samsung to Wells Fargo.

A man in a suit walking and holding an umbrella, from photographer Steve Belkowitz

“Tailor Square is just launching,” says Steve, “so we had to help them show more than the clothes. It’s about the brand and the lifestyle.” The brand will use the visual assets for their inaugural lookbook, as well as online communications. “In the end, I think we got some really good shots,” Steve says.

A man in a suit comes out a revolving door, from photographer Steve Belkowitz
A man and woman play bean bag toss on a back patio, from photographer Steve Belkowitz

Next up, Steve is prepping for shoots with PECO, Pennsylvania’s energy utility as well as Vanguard Funds. You can see more of his high energy, highly-awarded work here.

Two men in suits stand against a white wall with sunlight streaming from nearby, from photographer Steve Belkowitz

 

 

 

Welcome photographer Christina Schmidhofer to the Freda Scott Creative team

Still and motion photographer Christina Schmidhofer does not want you to merely look at her images. “I want people to feel invited in,” she says. “You should feel the weather of the flowers, taste the cold water on the blueberries, smell the braised chicken coming off the pan.”

A hand holds a cup of coffee with beautiful latte art, from photographer Christina Schmidhofer
Waffles and pancakes arranged graphically with a variety of toppings, from photographer Christina Schmidhofer

Christina began her career in interiors and still life, making her way to food photography as a natural progression. “When I was little I either wanted to be a florist or a photographer,” she explains. “So I combined them.” Her organic, contemporary style is a natural fit for people and lifestyle work, as well.

A party table set in a garden with festive orange hanging lights, from photographer Christina Schmidhofer Flowers and botanicals shot on seamless white appear in a graphic gif, from photographer Christina Schmidhofer
Two smiling girls make ice cream cones together, from photographer Christina Schmidhofer

Christina’s pursuit of authentic visual stories propelled her into motion photography several years ago, a move she embraced both artistically and practically. “Clients don’t need just one type of content,” she says. “I love delivering a vision across different media. And with video, the storytelling possibilities are endless.”

Christina brings her soft, tangible style to clients from Williams Sonoma to Walmart, Pottery Barn to Treasury Wine Estates, working on location or from her light-infused San Francisco studio. A native of Austria, she may surprise you on set with homemade Wiener Frühstück or Eiscafe between shots. “On a shoot I’m high energy and exacting with detail, but we have to have fun, too,” she says.

Knives hang on a dark chalkboard colored wall, from photographer Christina Schmidhofer A variety of baking and pastry tools on a counter, from photographer Christina Schmidhofer

Away from work, you’ll find Christina with a camera in her hand, usually chasing her daughter around. Reflecting her professional aesthetic, she’s an avid gardener, baker, traveller and thrower of dinner parties. You can see more of her still life, food and lifestyle work here.

A girl takes pencils from a backpack, from photographer Christina Schmidhofer
A group of surfers walk down a beach, from photographer Christina Schmidhofer
Glassware and colorful drinks arranged on a white background, from photographer Christina Schmidhofer

 

 

 

Artist update: What we did this summer

Here’s a quick roundup of some of the latest work from our photographers and illustrators.

Graphic Artist Filip Yip: Scenes of San Francisco
Known for his versatility and deep portfolio of icons, logos, infographics and more, designer Filip Yip captured the spirit of San Francisco in his recent icon designs.

Graphic icon of a San Francisco Giants baseball player, from designer Filip Yip
Graphic icon of the Golden Gate Bridge with a fedora over one tower, from designer Filip Yip
Graphic icon of a San Francisco trolley car, from designer Filip Yip

Matt Weems: Sales Engine
No summer vacation for Illustrator Matt Weems. First he captured the entirety of monetization culture in one high-impact image.

People as sales pistons in a conceptual illustration of the ‘sales engine’ from illustrator Matt Weems

Then he channeled the classic 1930s pen and ink style, manipulating and extending existing art for the modern purposes of the Antiquarian Book Fair.

Illustrator Matt Weems adds to existing Wizard of Oz character art in 1930s pen and ink style

Will Strawser: Farm to Table
Working in evocative video snippets, photographer and director Will Strawser explores concepts of farm to table, and all the steps between. Here’s a first peek at a longer project to come.

Eggs appear on straw in this short video from Photographer and Director Will Strawser Wheat waves in the breeze in this short Farm to Table teaser from Photographer and Videographer Will Strawswer Freshly made sausages dangle in the smokehouse, from photographer and director Will Strawser

Carolyn Vibbert: Flavors of Summer
Long after the picnics and barbecues have ended, we’ll still have these tasty illustrations from Carolyn Vibbert to hold onto until next summer.

A bright iconic depiction of a ripe tomato from Illustrator Carolyn Vibbert
A woodcut-style drawing of an avocado from Illustrator Carolyn Vibbert
A cornucopia of veggies and fruits from Illustrator Carolyn Vibbert

 

 

 

Soak up endless summer with illustrator Carolyn Vibbert

“I do love summer,” says Carolyn Vibbert about the inspiration behind her collection of eternally sunny illustrations. “I hike, canoe, swim in the ocean. And when I’m illustrating, I combine that feeling with the message the client is trying to communicate.”

Illustration of a sea turtle and a sea star, by illustrator Carolyn Vibbert

Solving the puzzle of communication plus emotion is what has driven Carolyn’s extensive career. Her styles range from whimsical brush strokes to fine lines to cut paper, but through it all is a thread of human insight and warmth.

A whimsical beach scene bursting with color and activity, from illustrator Carolyn Vibbert
A weather vane with a whale and seagull on top, from illustrator Carolyn Vibbert

“Design principles are very important to me,” she says. “I love figuring out how to tell a story with shapes and color.” She’s done just that for notable clients ranging from Clorox to Quaker to Safeway.

A rowboat in front of a cabin in woodcut style, from illustrator Carolyn Vibbert
A ceramic pitcher, flowers, lemons and a sailboat in warm, sunny colors by illustrator Carolyn Vibbert

Want to keep Summer going? You can find more of Carolyn’s work from all seasons right here.

A woman sells pie at a pie stand, by illustrator Carolyn Vibbert
Colorful depictions of summer icons like a sun, ice cream, boat and bear, from illustrator Carolyn Vibbert